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Based in Montreal, Canada, Photon etc. makes a variety of high tech products designed to see objects that are very near and very far away. Photonetc’s groundbreaking use hyperspectral imaging and the volume bragg tunable filter of Applications for Photonetc products include the fields of nanotechnology, life sciences, materials analysis, industrial uses in mining and agriculture, space and astronomy and health.

Photon etc. was founded by Sébastien Blais-Ouellette. The firm has spun off numerous companies, licensing its technology among others to Nüvü Camēras and Optina Diagnostics.

The Ie-Knowledge Hub Case on Phontonetc includes filming at Photonetc’s offices in Montreal, at the J.Armand Bombardier incubator at Polytechnique Montréal and at the Mont Megantic Observatory. Footage was also used from the Sloan Kettering Institute in New York City.

Case Content

Assembling high tech components into a complex system, selling to Academic researchers, industrial manufacturers, finding markets for new technologies, marketing to different technological niches, technology development with outside partners, managing risk and licensing technologies to partners, attracting investment to commercialize new technologies, attracting partners to find market applications for new technologies, how to go from fundamental research to commercializing technology, maintaining technological leadership in a competitive market, spinoff companies.

Technical Specs

Production Date: 2016


Sébastien Blais-Ouellette, Photon etc.

Marc Verhaegen, Photon etc.

Daniel Heller, Memorial Sloan Kettering Cancer Center


Executive Producers

Dr Hamid Etemad, McGill University

Hamed Motaghi, Université du Québec en Outaouais



Thierry Harris, Cartouche Media


Creative Director

Melissa Gendron, Cartouche Media


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