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Magex Technologies provides Real Estate management and real estate investment software to clients around the globe. The company is located in Sherbrooke, Québec, Canada.

Magex faces both regulatory and market penetration challenges in order to commercialize its software internationally. Learn how the company tackles these problems and how it aims to growth its SAAS platform on an international scale.

Course Content

Commercializing software as a service in international markets, penetrating traditional markets with new technology, branding and positioning, adapting products and services to different markets, fostering positive workplace culture, working under foreign ownership.

Technical Specs

Filmed in 2013.

Film Locations

Magex Offices, Sherbrooke, Québec, Canada

 

Participants

Catherine Lamontagne, Magex Technologies

Filipe Nunes, Magex Technologies

Julien Gagnon, Magex Techologies

 

Executive Producers

Dr Hamid EtemadMcGill University

Hamed MotaghiUniversité du Québec en Outaouais

 

Producer

Thierry HarrisCartouche Media

Creative Director

Melissa GendronCartouche Media

 

Course Curriculum

Magex Short Introductory Video
Magex Introductory Video 00:00:00
Magex Case Study
Magex Case Study 00:00:00
Magex Case Study Questions
Magex Case Study Questions 00:00:00
Magex Sub Case: Work Culture
Magex Sub Case: Work Culture 00:00:00
Magex Sub Case: Branding and Positioning
Magex Sub Case: Branding and Positioning 00:00:00
Magex Sub Case: Competing in Global Markets
Magex Sub Case: Competing in Global Markets 00:00:00
Magex Sub Case: Products and Services
Magex Sub Case: Products and Services adaptation 00:00:00
Magex Written Case Study
Magex Written Case Study 00:00:00

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