Magex faces both regulatory and market penetration challenges in order to commercialize its software internationally. Learn how the company tackles these problems and how it aims to growth its SAAS platform on an international scale.
Commercializing software as a service in international markets, penetrating traditional markets with new technology, branding and positioning, adapting products and services to different markets, fostering positive workplace culture, working under foreign ownership.
Filmed in 2013.
Magex Offices, Sherbrooke, Québec, Canada
Catherine Lamontagne, Magex Technologies
Filipe Nunes, Magex Technologies
Julien Gagnon, Magex Techologies
|Magex Short Introductory Video|
|Magex Introductory Video||00:00:00|
|Magex Case Study|
|Magex Case Study||00:00:00|
|Magex Case Study Questions|
|Magex Case Study Questions||00:00:00|
|Magex Sub Case: Work Culture|
|Magex Sub Case: Work Culture||00:00:00|
|Magex Sub Case: Branding and Positioning|
|Magex Sub Case: Branding and Positioning||00:00:00|
|Magex Sub Case: Competing in Global Markets|
|Magex Sub Case: Competing in Global Markets||00:00:00|
|Magex Sub Case: Products and Services|
|Magex Sub Case: Products and Services adaptation||00:00:00|
|Magex Written Case Study|
|Magex Written Case Study||00:00:00|
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