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This case features the Tourism industry in Ottawa. We speak with two key players in the ecosystem, the Ottawa Tourism association and the Ottawa Art Gallery.

This IEKH Case Study focuses on the tourism industry in Canada’s capital, Ottawa. Filmed in late 2020 during the heart of the pandemic, host Thierry Harris speaks with Ottawa Tourism Association President and CEO Michael Crockatt; and Alexandra Badzak, Director and CEO of the Ottawa Art Gallery. Learn about their business models, the importance of the arts and tourism in Ottawa and the impact of the pandemic on their sector.

Become an IE-Knowledge Hub member to watch the whole case study for free. Take the course to learn more about the Tourism industry.

Case Content

Tourism in Canada, Ottawa Tourism, Ottawa Art Gallery, Visual Arts, Arts industry.

Case research links

Tourism’s Big Shit: Latest Destination Canada report on the state of the Tourism industry in Canada.

Latest Covid-19 Tourism research from Destination Canada

Key trends shaping Tourism in Canada for next 3 years

Tourism Pre-pandemic statistics (source Destination Canada)

COVID impact on Canadian Tourism sector (source Hotelier magazine)

Job loss statistics (PDF file – Source statistics Canada)

Tourism impact on Canadian Economy (Source Industry Canada)

Government support for Tourism sector

Technical Specs

Produced in 2020.

Case Study participants

Michael Crockatt, President & CEO, Ottawa Tourism

Alexandra Badzack, Director & CEO, Ottawa Art Gallery

Executive Producers

Dr Hamid EtemadMcGill University

Hamed MotaghiUniversité du Québec en Outaouais

Thierry HarrisCartouche Media

Melissa GendronCartouche Media



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