Marketing a sustainable development project
5
Min
How do you target peoples motivations to market them a product? Find out purchasing decisions on environmental solutions and how these apply to marketing strategy in the sustainable development field.
Filmed and produced in 2013 at McGill University and Maison Produktif House, Montreal, Québec, Canada. Participants: Rune Kongshaug, Produktif Vikram Bhatt, McGill University Jean-Philippe Beaulieu, Synairgis, Ludovic Fresse, Produktif Condo Owner. Executive Producers Dr Hamid Etemad, McGill University, Hamed Motaghi, Université du Québec en Outaouais. Producer: Thierry Harris, Cartouche Media Creative Director: Melissa Gendron, Cartouche Media.
