Digital technologies
Family business

How do bring a disruptive software technology to market

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12.22
Min
Academic partner:
Université du Québec en Outaouais
With the help of :
Ministère de l'éducation supérieure

The story of Inteloom and its flagship product, the GOOMTool, offers insight into the challenges and opportunities faced by emerging technology companies, especially in the field of information and project management. The GOOMTool's ability to address information scattering issues within organizations seems promising, but its commercialization and adoption in a competitive market can be challenging.

Case study
Read the written case study of Inteloom written by Crystel marly arseneault, supervised by Dr Hamed Motaghi.
Download PDF

Produced in 2024. Filmed in 2023 at Inteloom and at the Université du Québec en Outaouais (UQO) in Gatineau, Quebec. Participants: Jean Sébastien Vachon, CEO at Inteloom. Executive Producers: Dr. Hamid Etemad, McGill University; Hamed Motaghi, Université du Québec en Outaouais; Reda Bensouda, Université du Québec en Outaouais. Producer and Animation: Thierry Harris, Cartouche Media. Creative Director: Melissa Gendron, Cartouche Media.

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