Forestry
Family business

Exporting internationally in the lumber industry

Academic partner:
University du Quebec en Outaouais
With the help of :
Ministère de l'éducation supérieur du Québec

The twelve-minute case study on Bois Franc DV illuminates key learning points. It delves into the company's supply chain and sales strategy, offering insights into effective business approaches. Analyzing the wood industry's evolution provides valuable understanding of market dynamics and adaptation strategies. Future prospects for Bois Franc DV are explored, presenting forward-thinking insights on industry trends. Evaluation of exchange rate impacts underscores the importance of financial risk management, while discussion of digitization strategies showcases technology's role in enhancing competitiveness. Finally, the exploration of succession planning highlights the significance of leadership continuity for organizational sustainability.

Case study
Read the Bois Franc DV case study written by Gabrielle Hui St-Aubin, under the supervision of Dr. Hamed Motaghi, Université du Québec en Outaouais.
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Produced in 2024. Filmed in 2023 at Bois Franc DV in Fassett, Quebec. Participants: Viateur Girard, President; Eva Girard, Controller. Executive Producers: Dr. Hamid Etemad, McGill University; Hamed Motaghi, Université du Québec en Outaouais; Reda Bensouda, Université du Québec en Outaouais. Producer and Animation: Thierry Harris, Cartouche Media. Creative Director: Melissa Gendron, Cartouche Media.

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