Expanding your brand internationally
3
Min
How do you position your brand in an international market, with a different language? Find our what Magex did in this mini-case on branding and positioning.
Filmed in 2013, produced in 2014 at the Magex Offices, Sherbrooke, Québec, Canada Participants: Catherine Lamontagne, Magex Technologies; Filipe Nunes, Magex Technologies; Julien Gagnon, Magex Techologies. Executive Producers Dr Hamid Etemad, McGill University, Hamed Motaghi, Université du Québec en Outaouais. Producer Thierry Harris, Cartouche Media Creative Director: Melissa Gendron, Cartouche Media
