Creating value through strategic IP

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Academic partner:

McGill University

With the help of :

Social Sciences and Humanities Research Council of Canada

Watch the Prometic Case Study on creating value through strategic IP, featuring Prometic CEO and founder Pierre Laurin.

Case study

Read the written Magex Case study authored by Dr. Hamid Etemad, McGill University and Dr. Hamed Motaghi, Université du Québec en Outaouais.

Filmed in 2016 in Laval, Quebec, at Prometic’s Canadian facilities and produced in 2017. Participant: Pierre Laurin, former Prometic CEO Special thanks: Frederic Dumais, former Prometic Senior Director. Executive Producers Dr Hamid Etemad, McGill University, Hamed Motaghi, Université du Québec en Outaouais. Producer: Thierry Harris, Cartouche Media. Creative Director: Melissa Gendron, Cartouche Media.

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